Abstract
Determinantes de la utilidad percibida de un servicio interactivo de compra en televisión digital16/5/2013
Abstract
Abstract
Abstract
Abstract
Fuzzy logic analysis of effectiveness of the Internet advertising formats in interactive television.16/5/2013
Arroyo-Cañada, F.J. y Gil-Lafuente, J. (2011). Fuzzy logic analysis of effectiveness of the Internet advertising formats in interactive television. Scientific and Theoretical Journal of the Belarusian State University, Series 3(1), pp. 92-96.
Abstract In a context of technological convergence, the users indistinctly can accede to audiovisual contents through the television and Internet. The object of present work is evaluating the effectiveness of the Internet advertising formats in Interactive Television. The new techniques derived from multivalent logic are an interesting alternative for decision making through order versus classical methods. Therefore, after the treatment of subjective expert input the results reveal that Internet advertising formats are not effectiveness in Interactive Television and it is necessary adapt them for improve the effectiveness of this formats to inform, persuade and remember. | PublicacionesPuede consultar las publicaciones realizadas por fecha o keywords.
|
RSS Feed